Venue : Alamanda, Putrajaya.
Time : 12pm ~ 2pm
Group Discussion
Discussion between group members of social groups to serve as preferred target audience. We have a consensus to choose the worker as our target audience. We focus our target audience a worker in various side
- E.g.: Government sector & Private sector.
We identify a specific place and divide to all members to get a picture, define social group at the place and describe. A place that we focus is food court RASA, MPH bookstores, Maxis, Pos Malaysia, Alamanda garden. After we discuss every places that we given. We agreed to choose food court RASA as our place and we identified that the social groups is among government sector, businessman, and private sector. We define a government sector because they are wearing a jacket eg: Jabatan Perkhidmatan Awam. We define a businessman because we heard their conversation about business and promoting their product between them. And lastly a private sector we define they are comes with a different look eg: more casual than government sector. Mostly, all these social groups are packed at 12pm until 2pm every weekday because they are having their lunch. They are mostly comes in a groups more than two persons. We agreed we had achieved our target to find our social groups at the place given.
